Sunday, September 02, 2007

Putting together a Tahitian pareo design, Part III

Our Heiva Hibiscus Pareo design is a classic. It's so much a classic that we are making the Tehani Pareo a "sister" to our staple. Why is it a classic. Well, for one thing, it was created to give the look and feel of the traditional way of printing pareos in Tahiti. Basically, in the old days, pareos were printed one by one. A piece of fabric was laid out flat and a large screen was placed on top and ink was applied. For more complicated and multicolored pareos, more than one screen was used one after the other. It was a long and labor intensive process. However, the outcome was well worth it.

Even before the silk screen method, there was the wood cut method. This was done with a carved wood cut or a series of wood cuts. Ink was applied and transferred to the fabric in a variety of ways. As each was done by hand, the varying pressure that was applied created slightly different prints. Each pareo was unique.

The new Tehani pareo design mimics these organic and artistic methods of manual printing. It pays homage to the old traditional ways but also updates the look with some smooth lines and a modern tiare flower. The detail and precision of the tiare flower would not have been possible using the old methods. So without further delay, we are giving a sneak peak of round 3 of the Tehani pareo design. The design features the tiare flower and a stylized traditional Tahitian tattoo treatment of the tiare leaves and lauae leaves. We should note that this is not the final draft and that we are working on a couple refinements before we send it off to the printer.

No comments: