Sunday, March 14, 2010

Maeva - Our new pareu design

Let's take a look at what we are getting ready to release. It's taken awhile (almost 6 months!!!). It wasn't exactly what we planned on doing. Actually we wanted to continue with our Tehani design but we had some supply problems. Last year, when we had planned on making a reorder of fabric, our manufacturer rep. here in Hawaii told us that they wouldn't be able to print our fabric any more. To say the least, this put a crimp on our plans. What were we going to do?

We have been printing our fabric in Japan because we preferred the quality, feel and the reputation. China was out of the question. We never considered it. Indonesia and Malaysia were suggested but we just didn't feel it was right. Where to print? My first choice was the US. But did you know that there just doesn't seem to be any large scale fabric manufacturers left in the country. It's very sad if you think about it.

So after being very disappointed by my finding, I remember being contacted several years ago by an Indian company, that's the country of India. I tried to contact them and lo and behold they were still there. It's a good sign as they are still in business after all these years. India, for those of you who don't know, is a leader in the textile industry. Their fabrics are known for their softness and exotic prints.

Well to make things simple, we've been progressing through the design and manufacturing process. We've got the design finalized and received strike offs. The first set of strike offs weren't exactly what we wanted so we sent for a second. We will be receiving those shortly. Typically, it is not uncommon to get 2 or 3 sets of strike offs to make sure the design and print is as it is supposed to be printed.

We're on the home stretch and we expect to receive the fabric within the next couple of months. Next steps are for receiving and passing through customs (hopefully without a hitch). We'll keep you posted.
The new fabric design is being printed on 100% cotton. Just like our other design - Tehani. We'll explain about the design on our next blog entry.

1 comment:

The Guirola-Uyema's said...

I loved the Tehani fabric and this one looks amazing! Can't wait to buy lots of it to make things!